Make up at Global Swanky covers your full routine: primers, foundations and BB creams, concealers, powders, blush and highlighters, eyeliners, mascaras, brow products, lip stains and liners, false lashes, brushes, sponges and LED makeup mirrors. Prices start at $19.64.

On this page

1. Why a Good Make Up Routine Matters
2. What's in Our Make Up Collection?
3. Face Products
4. Cheeks
5. Eyes
6. Eye Makeup Safety
7. Lips
8. Brushes, Sponges and Tools
9. How to Build a Basic Make Up Routine
10. Matching Foundation
11. Make Up for Different Occasions
12. Make Up for Different Skin Types
13. Make Up Trends to Try
14. Travel Make Up Tips
15. Keeping Products and Tools Clean
16. Removing Your Look at Night
17. How Much Does Make Up Cost?
18. Shipping, Returns and Support
19. Make Up FAQs
20. Find the Right Make Up

Why a Good Make Up Routine Matters

The right make up helps you feel confident, whether you prefer a natural, barely-there look or a full glam finish. A simple routine of prepping skin, evening out tone and defining eyes and lips takes just minutes once you have the right products and tools.

Start with skin

Clean, moisturised skin helps foundation and concealer go on smoothly.

Build at your own pace

Begin with a few essentials, then add colour and special products as you experiment.

What's in Our Make Up Collection?

The collection lists 2,525 products as of October 9, 2026.

Counts come from product types on October 9, 2026. For gifts, browse our makeup gift sets.

Face Products

Primer

Primer smooths skin and helps your look last longer.

Foundation

Liquid, stick and cushion foundations even out skin tone in sheer to full coverage.

BB and tinted moisturisers

Light coverage with added moisture for an everyday, natural finish.

Concealer and colour correctors

Concealers hide dark circles and blemishes, while correctors neutralise redness or discolouration.

Setting powder and spray

Powder controls shine, and setting spray helps everything stay put all day.

Cheeks

Blush

Powder, cream and liquid blush add a healthy flush.

Highlighter

Highlighters catch the light on cheekbones, brow bones and the bridge of the nose.

Bronzer and contour

Bronzer adds warmth, while contour shades define cheekbones and jawline.

Eyes

Eyeliner

Pencil, gel and liquid liners define the eyes, from a soft smudge to a sharp wing.

Mascara

Lengthening, curling and volumising formulas open up the eyes. Waterproof formulas resist smudging.

Eyeshadow

Sticks and palettes add colour, shimmer or a subtle wash.

Brows

Pencils, powders, pens and stamps fill and shape brows.

False lashes

Strip, cluster and magnetic lashes add instant volume. Browse our false eyelashes collection.

Eye Makeup Safety

The FDA shares these safety tips for eye cosmetics:

• Don't share or swap eye cosmetics.
• Stop using any eye product that causes irritation.
• Avoid eye makeup if you have an eye infection, and throw away products you were using when you got it.
• Discard dried-up mascara rather than adding saliva or water.
• Don't use old containers of eye cosmetics.
• Only use products near your eyes that are made for the eye area, so don't use lip liner as eyeliner.

Lips

Lip stains

Long-wearing stains give colour that lasts through meals.

Lip liners

Liners define the lips and stop colour bleeding.

Lipsticks and glosses

Matte, satin and glossy finishes suit every mood. For fuller-looking lips, browse our lip plumper collection.

Tinted lip balms

Sheer colour with moisture for everyday wear.

Brushes, Sponges and Tools

Brushes

Dense brushes buff foundation, fluffy brushes blend powder, and angled brushes define brows and liner. Browse our makeup brushes collection.

Sponges and puffs

Damp sponges give a natural finish, while puffs press in powder.

Mirrors

LED and magnifying mirrors help with precise application.

Lash tools

Tweezers and applicators make false lashes easier to apply.

How to Build a Basic Make Up Routine

1. Cleanse and moisturise your skin.
2. Apply primer.
3. Apply foundation or BB cream.
4. Conceal dark circles and blemishes.
5. Set with powder where you get shiny.
6. Add blush, bronzer or highlighter.
7. Define brows, line eyes and apply mascara.
8. Finish with lip liner and lip colour.
9. Mist with setting spray.

Matching Foundation

Find your undertone

Cool undertones suit pink-based shades, warm undertones suit golden shades, and neutral undertones suit a mix.

Test in natural light

Swatch along the jawline and check in daylight.

Choose coverage

Sheer suits everyday wear, while full coverage suits events and photos.

Make Up for Different Occasions

Make Up for Different Skin Types

Make Up Trends to Try

Soft glam

Warm bronzer, glowing highlighter and a nude lip create a polished finish.

Clean girl look

Light coverage, brushed-up brows and glossy lips keep things fresh.

Bold lips

A defined liner and a bright stain make a statement with minimal eye make up.

Graphic liner

Coloured or winged liner adds an artistic twist.

Travel Make Up Tips

Pack multi-use products

Cream sticks that work on cheeks and lips save space.

Choose travel sizes

Mini mascaras and setting sprays meet carry-on limits.

Protect your products

A padded case or cosmetic bag stops compacts from breaking.

Keeping Products and Tools Clean

• Wash brushes and sponges regularly with gentle cleanser.
• Let tools dry fully before using them again.
• Wash your hands before you apply anything.
• Keep lids closed when products aren't in use.
• Store products away from heat and moisture.
• Throw away products that change colour or smell, as the FDA advises.

Removing Your Look at Night

Always take make up off before bed. Use a gentle remover or cleansing balm, take extra care around the eyes, and follow with your usual cleanser and moisturiser.

How Much Does Make Up Cost?

Prices start at $19.64, and the median starting price is $22.61. About 1,986 products start between $20 and $25, 465 start between $25 and $40, and 71 start at $40 or more, including brush sets and LED mirrors.

Standard US shipping is free on every order.

Shipping, Returns and Support

We ship beauty products to US addresses only, and standard shipping is free. Most orders arrive within 6 to 32 business days, and you can track your order once it ships.

Returns are accepted within 30 days of delivery if the item is new, unused and in its original packaging, with no restocking fee. Opened cosmetics can't be returned for hygiene reasons. Read the full terms in our return policy, and contact our support team if your order arrives damaged.

Make Up FAQs

What should a beginner buy first?

Start with a tinted moisturiser or BB cream, a concealer, mascara, a brow pencil and a tinted lip balm. Add foundation, blush, eyeliner and a few brushes as you grow more confident and discover the looks you enjoy most.

How do I choose the right foundation shade?

Identify your undertone, then swatch two or three shades along your jawline and check them in natural daylight. The right shade disappears into your skin without looking grey, orange or pink, and blends easily into your neck.

How often should I replace mascara?

The American Academy of Ophthalmology recommends throwing away eye make up after three months, because bacteria grow easily in creamy and liquid formulas. The FDA also advises discarding dried-up mascara rather than adding water or saliva.

How often should I clean my brushes?

Clean brushes regularly, especially those used with liquid and cream products, which build up quickly. Wash them with a gentle cleanser, rinse well, reshape the bristles and let them dry fully, bristles down, before using them again.

Are false lashes safe?

The FDA treats false lashes and their adhesives as cosmetics that must meet safety and labelling rules. Patch test the adhesive first, apply carefully away from the eye itself, remove lashes gently at night and stop using them if irritation develops.

Can I use lip liner as eyeliner?

No, the FDA advises only using products near your eyes that are made for the eye area. Lip and face products aren't formulated or tested for the delicate eye area and could cause irritation or infection, so keep them separate.

What's the difference between primer and setting spray?

Primer goes on before foundation to smooth skin and help products grip, while setting spray goes on at the very end to lock everything in place. Many people use both for weddings, events and long working days.

How do I make my look last all day?

Start with a primer suited to your skin type, apply thin layers rather than one heavy coat, and set shiny areas with powder. Finish with setting spray, and carry blotting papers for quick touch-ups without adding more product.

What should I do if a product irritates my skin?

Stop using it straight away and gently remove it with a mild cleanser and cool water. The FDA encourages people to report rashes, redness, burns or other unexpected reactions, and you should see a doctor if irritation persists or affects your eyes.

Should I remove make up before bed?

Yes, always take make up off before sleeping, especially mascara and eyeliner, which can irritate the eyes if left on overnight. Use a gentle remover or cleansing balm, then follow with your usual cleanser and moisturiser.

How long does shipping take?

Most orders arrive within 6 to 32 business days of being placed. That covers 1 to 2 business days of handling and 5 to 30 business days in transit. Standard shipping is free on every order, and we currently ship to US addresses only.

Can I return make up?

Unopened products can be returned within 30 days of delivery in their original packaging, but opened cosmetics can't be returned for hygiene reasons. Email support@globalswanky.com with your order number to start a return, and there's no restocking fee.

Find the Right Make Up

Choosing make up comes down to three checks: products that suit your skin type and tone, tools that make application easy, and safe, hygienic habits. A BB cream, concealer, mascara, brow pencil and lip tint are an easy start.

Ready to choose? Scroll up to the product grid, or browse our skin care and beauty and health collections.