Mascara adds color and definition to your lashes, whether you prefer a natural finish or a bolder look. Explore lengthening, volumizing and waterproof formulas at Global Swanky, then choose a shade and brush that suit your routine.

Key Takeaways

• Lengthening and volumizing mascaras are designed for different makeup looks.
• Selected products are listed as waterproof or smudge-resistant.
• Black, brown and colorful shades are available in the collection.
• Check the selected variant, as some listings also include primers or lash accessories.

On This Page

• Why Choose Mascara?
• Explore the Collection
• Types of Mascara
• How to Choose
• Application and Care
• Shipping and Returns
• Frequently Asked Questions

Why Choose Mascara?

Mascara coats your lashes with color to help create your preferred eye makeup look. A light application can add everyday definition, while additional coats can create a more noticeable finish.

Choose Your Desired Look

Some formulas are designed to emphasize length, while others focus on a fuller-looking finish. Compare the product description and brush style to find an option that matches your preference.

Explore Different Shades

Black mascara creates a defined look, while brown offers a softer alternative. Selected colored options can add a playful detail to your eye makeup.

Find a Formula for Your Routine

From everyday formulas to products labeled waterproof, the collection includes different options to compare. Check the label for application and removal instructions.

Explore Mascara at Global Swanky

Compare the products and options below. The collection also includes lash primers, brushes and other accessories, so check the selected variant before ordering.

To complete your eye makeup, browse our eyeliner collection and compare pen, liquid and cream styles.

Types of Mascara

Lengthening Mascara

Lengthening mascara is designed to make lashes look longer. Compare brush shapes and product descriptions to find a finish you like.

Volumizing Mascara

Volumizing formulas are designed to create a fuller-looking lash effect. Start with a light coat and build the look according to the product instructions.

Curling Mascara

Curling mascara is designed to add definition to the shape of your lashes. The finished look can vary with the formula, brush and your natural lashes.

Waterproof Mascara

Selected mascaras are labeled waterproof. Check the product details and use a makeup remover suitable for waterproof eye makeup when removing it.

Colored Mascara

Brown mascara can create a softer look than black, while shades such as blue, berry or purple offer more colorful options. Confirm the selected shade before adding it to your cart.

Mascara Brushes and Primers

Some listings include lash brushes or primers as separate options. Check whether you are ordering mascara, an accessory or a combination of products.

Which Mascara Is Right for Your Look?

How to Choose Mascara

1. Decide on your look. Consider whether you prefer subtle definition, longer-looking lashes or a fuller finish.
2. Choose a shade. Compare black, brown and other colors available in the selected listing.
3. Look at the brush. Check the applicator shape and description to find a style you prefer.
4. Compare formulas. Review product details if you want a waterproof or other specific formula.
5. Read the label. Check ingredients, directions and warnings, especially if you have sensitivities.
6. Confirm the variant. Make sure the selected option is mascara rather than a primer, serum or brush.

For more ways to add color and definition, explore our eye makeup collection and compare products for your routine.

How to Apply Mascara

1. Start with clean hands and follow the product’s instructions.
2. Remove the wand from the tube and check for excess product.
3. Apply carefully from the base of your lashes toward the tips, avoiding contact with the eye.
4. Add another coat if desired and if the product instructions allow.
5. Close the tube securely after use.

Take your time around the eye area and avoid applying mascara in a moving vehicle. If the product causes irritation, stop using it.

Removing Mascara

Use an eye makeup remover suitable for your formula and follow its instructions. Remove mascara gently without rubbing or pulling at your lashes.

For a complete eye look, browse our eyeshadow collection and compare colors that pair with your mascara.

Mascara Care and Eye Makeup Safety

• Do not share mascara or other eye cosmetics.
• Do not add water or saliva to mascara.
• Keep the tube closed when not in use.
• Avoid eye makeup if you have an eye infection or inflamed skin around the eyes.
• Discard eye cosmetics you were using when an eye infection occurred.
• Follow the product’s storage and replacement guidance.

If mascara causes irritation, stop using it immediately. Contact a healthcare professional if the irritation persists or concerns you.

Shipping, Returns and Support

Global Swanky offers free standard shipping within the United States. Review the shipping policy for current handling and delivery estimates.

Return or exchange requests must be made within 30 days of delivery and are subject to approval and eligibility. Opened beauty and personal care products are excluded unless defective or damaged; review the return and refund policy for complete conditions.

If you need help checking a shade or product option, visit the contact page to reach the Global Swanky support team.

Frequently Asked Questions About Mascara

1. What is mascara used for?

Mascara is an eye makeup product that coats lashes with color. Different formulas are designed to create effects such as definition, length or volume.

2. What is the difference between lengthening and volumizing mascara?

Lengthening mascara is designed to make lashes look longer, while volumizing mascara is designed to create a fuller-looking finish.

3. Is brown mascara different from black mascara?

The main visible difference is the shade. Brown can create a softer look, while black provides a more defined appearance.

4. Are all mascaras waterproof?

No. Waterproof formulas are labeled individually. Check the product description and selected option before ordering.

5. How do I remove waterproof mascara?

Use an eye makeup remover suitable for waterproof formulas and follow its instructions. Remove the product gently without pulling at your lashes.

6. Can I apply more than one coat of mascara?

Many mascaras can be built up with additional coats. Follow the product directions and apply carefully to create your preferred look.

7. Does the collection include colored mascara?

Yes. Selected listings offer shades such as blue, brown, berry, red or purple. Available colors vary by product.

8. What is an eyelash primer?

An eyelash primer is a product applied before mascara. Check the individual product instructions to understand how it should be used.

9. Are disposable mascara brushes sold with mascara?

Not necessarily. Some options are brush-only packs. Check the listing to confirm what is included.

10. Can I share mascara with someone else?

No. The FDA advises against sharing eye cosmetics because sharing can transfer germs.

11. Can I add water to dried mascara?

No. The FDA advises against adding water or saliva to mascara. Follow the product’s replacement guidance instead.

12. What should I do if mascara irritates my eyes?

Stop using the product immediately. Contact a healthcare professional if the irritation continues or concerns you.

Shop Mascara at Global Swanky

Find a formula and shade for your everyday or evening look. Browse the Mascara collection at Global Swanky to compare brushes, colors and product options.